ABC Medical, a national provider of medical supplies, redefined their mission and purpose since CEO Keith Jones and a group of seasoned healthcare professionals acquired the company in 2012. “Companies like us typically focus on volume and margins as well as manage through the difficult world of reimbursement. While all of those things are critical for a successful business, to us, it is quite frankly boring, uninspiring, and certainly not a mission to be proud of. After attending a few adaptive sports events with my son, and meeting some of our customers fiercely competing on the basketball court, our mission became obvious – To Do Well by Doing Good“ says ABC Medical’s Keith Jones.
Since then the company has heavily invested in all kinds of adaptive sports; they became the largest supporter of wheelchair basketball in the history of NWBA; and they expanded their support to other sports, including wheelchair bowling, wheelchair tennis, track & field, wheelchair rugby and adaptive rowing. Last but not least, they’re the creators of the National Adaptive Sports Month and Seeds of Hope Initiative, the collegiate adaptive sports programs campaign, both of which reflect the company’s commitment to adaptive sports.
“Adaptive sports is in our DNA.” says ABC Medical’s Marketing Manager Işıl Tanyeri. “Our commitment and passion are driven from athletes we meet and interact with on a daily basis. Their work ethic, resiliency, and dedication inspire us to work harder towards our mission. The ABC brand is growing with the growth of adaptive sports and we’re only in the beginning of it. It’s exciting to be part of this positive change in the community!”